Email marketing is one of the few traditional marketing mediums that isn’t going anywhere. In fact, HubSpot claims email marketing ROI is 4,300%. Your audience has already showed interest in your business by opting-in to your emails. You have their attention.
And because of this
But, there’s more to engaging them than simply hitting that ‘send’ button. You need to do it right. You need to optimize your emails for success. Optimized emails do produce great click through and open rates. However, you should be belarus email list 135858 contact leads aiming for a bigger target than these metrics. Email marketing should also be a tool to grow your entire business.
And email marketing optimization is the key to hitting that target.
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Email optimization
If there is no target, how do you know if you hit or miss the mark when you shoot your email off? Make sure you’re not blindly sending your emails with no goal in mind. We encourage you to take the time to consider the “who, what, why, when, and where” of your email.
Who
Who are you sending your email to? Knowing your audience is essential to making sure your content is useful and valuable to them. In fact, they’re the foundation to any marketing strategy. Knowing who your personas are means you’re able to advanced internal link building strategies tailor the content you’re sending them to make sure they’ll find it relevant and valuable. (To learn more about buyer personas, check out our article 5 Ways Marketing Without Buyer Personas is Like Wearing a Blindfold)
Why
If you don’t know why you’re sending an email, maybe you shouldn’t be. “Why” is always one of the most cell p data important parts of any marketing campaign. Knowing why you’re sending an email ensures that you’re sending an email with a purpose that your target audience will find value and relevance in.