Here, buyers are classified based on characteristics such as age, peru mobile database gender, religion, education level, employment status, employer name, income, interests and preferences, etc. Simply put, demographic segmentation focuses more on the socio-economic and personal characteristics of customers.
#4. Psychographic segmentation
In psychographic segmentation, consumers are divided into smaller grouptheir personality measure the impact of your story traits. For example, if you run a fashion brand, your customers might be categorized as individuals into ethnic fashion, sportswear, western clothing, and so on.
Microsegmentation strategy
Now that we’ve looked at microsegmentation and its different categories, it’s time to learn how to implement several microsegmentation strategies.
#1. Create your segments
Defining segments is the first and most important step in creating an effective micro-segmentation marketing strategy. To do so, you first need to collect data about your customer base. The data can come fmultiple sources, usa data such as social media profiles, customer surveys , web forms, and transactional data.
Once you have collected your data, you should examine it for trends, patterns, or observations that will help you segment your customer base into smaller groups.
#2. Create a persona for each segment
Once you’ve defined your segments, it’s time to create a persona for each one. A customer persona is a hypothetical person representing a specific segment. To create a customer segment persona, you need to define common characteristics shared by all members of the segment, such as demographics, purchasing behavior, and more. The best approach is to base your user personas on proper user research.
#3. Create targeted marketing campaigns
After creating personas for each segment, you need to create marketing campaigns for each of them. These campaigns should be tailored to the needs and preferences of each segment and should include tactics or techniques that will be used to target each customer in the segment. From there, you can assign each segment to members of your team. Consider using a free project management software with Gantt charts so that deadlines, milestones, and project progress can be easily visualized.
#4. Edit and evaluate
After implementing your micro-segmentation marketing strategies, you should track key metrics and evaluate their performance. This will help you gauge whether your efforts are on track, identify areas for improvement, and adjust your marketing strategies accordingly.
Let’s look at some examples of microsegmentation in marketing to get you started.
#1. Pepper content
Pepper Content is a content marketing platform that delivers content to businesses that they need. With a large network of freelance writers and editors, Pepper Content has micro-segmented its content service into various subcategories to further filter its leads or potential customers. It includes blog translation, email design, website translation, etc.
Additionally, Pepper has micro-segmented its customer base by offering two different plans for businesses and creators. For B2B businesses, they can provide details like their company name and size, followed by their marketing budget and the type of content they need. Once that’s done, Pepper then provides subscription plans based on your company’s needs.
And when it comes to creators, they’ve taken it further to different types of content specialization – text, design, and languages.