Benefits of Geomarketing in Emails
Location-based emails offer several useful opportunities for businesses:
Audience narrowing. Geomarketing helps you better understand your target audience and cut out those who are not interested in your product or service. Thanks to it, a company can determine where exactly its customers are, what their preferences are, and what needs need to be met. And as a result, make more relevant offers.
Increased loyalty
Geomarketing in email newsletters will improve customer relationships. When a user receives a personalized message based on location, they see that the company has taken their needs into account and has shown concern. This creates a positive experience and strengthens trust.
Increased conversion and sales. Geomarketing increases the germany phone number data conversion rate of the letter and the traffic to the store
itself. Thus, 70% of visitors are more likely to go to a store they learned about on the Internet, and 78% of mobile queries related to local companies lead to offline purchases. Therefore, it is definitely worth using a tool for optimizing email newsletters.
What data is needed for geomarketing
Most often, geomarketing uses information about the country, region, city and address, including work.
It is not at all necessary to know everything. For example, if you work only in Russia and do not plan to attract clients from abroad, the country name is unlikely to be useful to you. If you are not going to segment by districts and streets of the city, the address is also of no interest to you.
The most important information for you is the name of the city or town. In most cases, this will be enough to hold a promotion, offer a product or report news tied to the place. In addition, knowing the city, you can easily pull up other data if you wish.
How to segment an audience
You can segment the audience by geographic features or by geographic zones.
Segmentation by geographic features – involves grouping by country, region or city of residence. The method allows you to identify audience segments that have similar needs due to location features: climate, transport, level of economy and cultural traditions.
Segmentation by geographic zones or areas – involves grouping how to build a website using depending on proximity to certain places where people congregate. For example, a company that sells cars can divide its audience into groups based on whether there is a dealership nearby or not. This will allow more betting data effective advertising campaigns and offer services at specific locations.
How to find out the location of a client
There are several ways to find out where a subscriber is located.