Google Analytics 4 (GA4) events are user interactions or eventi di google system events on a website or application.
Events are the basis of all GA4 monitoring.
Every time an interaction occurs on the web – whether it’s a page view, a click, a scroll, or a purchase – GA4 records that data as an event.
This is a big change from the previous version. In Universal Analytics (UA), events were one of many types of data that could be track. In Google Analytics 4, all user interaction data is track as events .
Here’s how it eventi di google works:
The technical name for one of these track web interactions is a “hit.” As you can see below, Universal Analytics had several different types of hits.
A comparison of hit types in Google Universal Analytics and GA4
Now let’s analyze two crucial differences between GA4 and UA event tracking.
Google Analytics Event Tracking 4 vs. Universal Analytics: What’s Chang?
GA4 has several types of events
Universal Analytics did not provide for different types of events.
As you’ll discover in this guide, GA4 event types include automatically collect events, advanc measurement events, recommend events , and custom events.
While they all produce event data, they work differently when it comes to creating event tracking.
GA4 allows the creation of custom events with and without
Google Tag Manager Universal Analytics requires the use of Google Tag Manager to create all events.
In Google Analytics 4, some events are collected chinese overseas asia number data automatically. And some require you to set up Google Tag Manager. For others, the GA4 platform is sufficient. We’ll go into more detail about this later in the guide.
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What are event parameters in GA4?
Event parameters provide additional information bidding strategies and automation about how users interact with your website.
For example, you can include parameters that describe the products you sell, such as name, category, and price.
You need metrics to fully understand eventi di google your event data
Let’s look at a basic example to understand how Google singapore data Analytics 4 events and event parameters work: the page_view event.
The page_view event logs data every time a page is loaded, but it needs a specific parameter to collect all the information we need.