Facebook Ads is a complete platform that offers endless features aimed at meeting the goals and expectations of a brand that invests its money in the platform. However, many people still don’t know how to advertise on Facebook .
For this reason, below we will explain some essential details that you need to know before you start advertising.
The types of ads
There are currently 10 ad formats available on Facebook Ads. You can choose which one is essential depending on the objective of your campaign. They are divided into 3 categories. Check them out!
Recognition
Brand recognition: present brazil email list the branding campaigns, the format of the campaign aimed at reaching users who would be willing to get to know the brand and enjoy the services and products offered;
Reach: Voltage paralysis in the feeds of the largest possible number of people who are part of the target audience of a company.
Consideration
traffic: developed to direct Facebook users to an external page, be it a landing page for offers, downloads, services or events;
engagement: the category was developed to promote, mainly, the publications of companies on the social network.
App installations: apps are
A unique strategy for brands to be just a click away from their consumers and Facebook understands this.
video views: audiovisual structure of the survey have also gained the scene in digital media recently. The ease of consuming material in video formats has led to the emergence of new content creators and helped brands when creating interactive campaigns. Therefore, Facebook Ads allows the creation of ads in this format, creating aero leads a more personal connection between companies and users;
Geração de cadastros: What’s the most important thing about your work? What’s the most important thing about dados? What’s the most important thing about it? .
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