A digital marketing plan for e-commerce is one of the basic tools when starting any action in the sector, especially when online commerce grows day by day and competition becomes more intense.
According to GfK ‘s Chile3D 2021 study , 57% of respondents admitted to having purchased through social networks ; 11% said they make purchases at least twice a week on a website or application.
These figures are growing, which means that online commerce is becoming more and more important for Chileans. For this reason, applying a strategy without being clear about what to do could harm the future of your e-commerce.
We invite you to create a digital marketing plan in these 8 steps , this will help you guide your work and take advantage of the potential of e-commerce.
What is a digital marketing strategy?
A digital marketing plan is a document that outlines the guidelines to be followed by a company; it includes an internal and external analysis of the situation, objectives, strategies and tactics to be implemented.
Ideally, the plan should not be longer than three pages and should be the product of in- depth research to fine-tune each of the points that comprise it.
How to create a digital marketing strategy for e-commerce?
We know that a digital marketing plan is not unique to the e-commerce guatemala phone number list industry, and that there are many sectors that can take advantage of and benefit from the application of this type of strategy.
Even so, in an industry where the most important (and sometimes the only) sales channel is digital, the relevance of having this guide is indisputable.
But before we delve into its benefits , we must clarify what this planning is and what it includes.
Photo by AlphaTradeZone
What are the benefits of implementing a marketing plan for my company?
Among the advantages that the application of a digital marketing plan can give you, we find:
The possibility of building a global vision of the market you want to enter or are already part of. - It will help you keep track of your competitors and your numerous preset programs current situation, allowing you to direct your strategy appropriately.
- By being clear about what you want to achieve and what you will do to get it , you will not have the insecurity of improvisation and you will be able to know exactly what to modify to improve your strategy.
8 Steps to Create a Digital Marketing Plan for E-Commerce
How do we follow a plan we don’t know about? How do we create a plan without information? In this section we offer you 8 steps to create and implement your own digital marketing plan .
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1 Investigate the situation
It seems obvious, but many times we stick to what we digital marketing plan believe about the market without conducting in-depth research into the context and situation .
For your business to be successful, it is essential to know your market, your competition and the situation of your business. This analysis has to be as objective as possible, so it is best to start with a SWOT analysis of your e-commerce and your competition.
A SWOT analysis consists of identifying weaknesses, threats, strengths and opportunities ; by doing so, we draw up a general overview of what is happening with our brand.
This information will be useful to you to strengthen those areas that you notice are weaker, to improve the user experience and to know what actions your competitors are taking.
And no! It is not about copying our competition, but rather learning from what they do and thus fine-tuning our strategy.
You may be interested in reading: What is benchmarking and how does it influence marketing?
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2 Know your audience
Researching who you want to sell to is important in shopping data choosing how your team will approach the strategies they want to implement.
Creating a buyer persona (a fictitious representation of your ideal client) will help you see your target audience more concretely. Knowing their needs, how they search on the Internet, the websites they visit, etc., will be useful for creating a solution to their problems and needs.
Tip: If you work for the US market, we recommend a very interesting tool to use, called SparkToro .
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3 Set your goals
Now that you know the situation of your business and your audience, you need to analyze the short, medium and long-term objectives for your e-commerce.
Remember that, although sales are always part of those digital marketing plan goals to be met, if your business is just starting, you must first make yourself known and gain the trust of your future clients .
And most importantly, don’t forget that every strategy must align with your business’s objective, purpose, mission and vision, and with your team’s work ethic.
In this sense, keep in mind that there must always be coherence between what you say you are and what you do, and never set goals that are impossible to achieve.
Remember: without clear objectives you will not be able to verify the success of your actions.
If you want to delve deeper into this topic, we recommend: Tips for defining digital marketing objectives
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4 Decide on a strategy
The next step is to decide the strategy with which you will meet each of the previously established objectives.
There are different types depending on the channel you use for your e-commerce, such as strategies focused on social networks , search engines , and they even vary depending on the type of products you sell.
Finding the strategy that best suits your business can be one of the hardest parts. However, if you already know what you want to achieve and who to target, deciding how you will make it happen won’t be so complex.
Analyze your options based on the information you’ve gathered during the previous steps and don’t be afraid to explore the possibilities. And if you have any doubts, you can always use our calculator to estimate the budget projection you want to allocate to your digital strategy.