Content is the fundamental basis of SEO strategies, since what people search for on the web is valuable information. Therefore, you must develop a plan that includes topics to be covered, dissemination channels, publication dates, formats to be used and keywords that will optimize each publication.
SEO (Search Engine Optimization) refers to the optimization of sites for search engines, that is, to actions aimed at improving the position of pages in the results rankings of Google, Bing, Mozilla, etc. That is why you should learn how to make an SEO strategy.
If you take into account that, according to statistics compiled by Junto , 75% of people never go past the first SERP when searching for content, implementing it is of paramount importance to increase the visibility of your business’s website and, therefore, its qualified traffic.
After knowing what search engine optimization is, you should learn what an SEO campaign is and how to make an SEO strategy suitable for your organization. Take note.
What is an SEO campaign?
In general terms, it is the deliberate planning of the chile phone number data positioning tasks necessary to make your pages visible on the web through relevant keywords.
How to make an SEO strategy?
Now that you know what an SEO campaign is, you need to move on to the most important part: how to execute a search engine positioning strategy step by step. Here is a step-by-step guide:
Step 1. Audit your website’s SEO
SEO audit helps you check the current status of your site in terms of ranking. This way you can see any shortcomings and determine the areas you should focus on.
Among the tools that help you perform this task are singapore data SEO Analyzer and SEMRush, which show you in detail the aspects in which you are failing and provide you with recommendations to optimize your positioning.
Step 2. Create a content plan
Content is the fundamental basis of SEO strategies, since what people search for on the web is valuable information. Therefore, you must develop a plan that includes topics to be covered, dissemination channels, publication dates, formats to be used and keywords that will optimize each publication.
When it comes to keywords, you need to do keyword semrush offers you several useful tools research . Focus on finding the actual terms your audience uses to find the content you’re going to spread or the products and services you market. Google Keyword Planner and SEMRush are ideal for doing this job.
Step 3. Start with On-Page SEO
This type of SEO refers to actions focused on optimizing website components that affect search engine rankings. Typically, you’ll need to work on: