Webcopy plays a big role in the (un)success of your site. Texts without typos and spelling errors are a matter of course, but quality webcopy includes much more. Komerční banka content designer Michaela Čekanova told us how to set rules for writing texts that will appeal to your target audience.
Copy style guide as a cornerstone
In 2023, Komerční banka launch a new website full of great copy, for which it won third place in the WEBTOP100 competition (Corporate website category). The texts for the new website are bas on the copy style guide , which Míša talk about in more detail.
The style guide began to emerge organically at Komerční banka. As the copy team gradually expand, there was a ne to have written rules so that everyone us the same style . Consistency is key to building a brand .
The modernization of Komerční banka last year turkey whatsapp number data brought an opportunity to “take it from the ground up”, bas on surveys and give the style guide a more formal form that could be spread throughout the bank and beyond the copy team.
What does the copy style guide KB contain
Komerční banka’s style guide contains basic things like :
how to structure text
when to use bold
how to work with bullet points etc.
But you will also find specific expressions in it that are (not) us at Komerční banka. Especially in cases where two words have the same meaning, but each h 6 tips to make your b2b digital marketing strategy sell! as a slightly different timbre (e.g. already x already, because x because).
Komerční banka wants to get closer to people and talk to them in a way that they can understand, so it uses colloquial expressions . If the copywriters at KB are not rich data sure which word to choose, they can help themselves with the syd.korpus.cz tool . Thanks to the SyD tool, they will move from impressions to reality, but always with regard to literary Czech.
Comparing the words already and already. You can see for yourself that the variant is almost no longer us in spoken language and is slowly disappearing from the written language as well.
The tone of communication must be an integral part
Of course, the copy of the guide also includes the tone of communication . Rwhich Komerční banka defines on the basis of specific words. They set expressions that should evoke a feeling of seriousness, erudition, but at the same time accessibility and topicality . Trying to be modern can easily slip into frivolity, but a copy style guide will prevent that. It contains a wide range of correct words that are link to bank values.