We know he is a materialistic person and interested in the initial presentation; but we also know that he doesn’t have much money, so we can’t see it, but it is relevant : if you look at his iPhone, it’s a bad copy. He really is in need.
It is just as important to assess the hot spots as the cold spots, because they will give us very valuable information.
Sometimes it’s not just what the user sees that matters, but also what they don’t see and why they don’t see it.
This is an essential part of the case.
Why doesn’t the suspect look at the painting when it’s the “trending” content?
He tries to conceal it, but it has the opposite effect: it is striking that he barely pays attention to the most relevant content. All the other suspects did stop at the painting.
If we consider that a content is important, we must study the reasons why the user does not see it that way.
Is it necessary to change position, structure, approach…?
Sometimes we have to admit that what we thought was interesting, in reality, isn’t.
Why are you looking in your back pocket?
Because Borja Mari, when doing eye tracking, notices that a glove is sticking out of his back pocket. Inevitably, he focuses his attention on this detail.
Eye tracking is definitely a source of opportunities.
The user may be telling us that there is content canada phone number list that is relevant to him and we are not aware of it.
What does Fernandito have to do with all this?
Fernandito was the one who took the selfie and therefore, he is in the foreground.
The truth is that all the suspects looked at Fernandito, not because he was relevant, but because he was “an object” that interrupted.
Borja Mari was no less and also looked at Fernandito.
Sometimes, we have objects in our content that capture the user’s attention, which distract and do not contribute anything, or, they are not being instagram likes used to the fullest if they really generate interaction.
The question is whether to eliminate them or give them a use.
Tip #3: Users (even suspicious ones) should not be lost sight of. They must always be at the centre of our strategy
Eye tracking helps us understand the user, who is taiwan data ultimately the one who must be at the centre of all our decisions.
By now you know that the culprit is Borja Mari.
The detectives questioned him again and it was not long before he pleaded guilty and confessed where he had hidden the painting.
Case solved!
Congratulations!
From now on, you know that if you want to solve the mystery of your users, there is an infallible technique that will open your eyes: eye tracking .