The General Data Protection Law (LGPD – Law No. 13,709) was enact. August 2018 and will bring a series of changes to the way individuals. Share their data on the internet. Many companies will have to adapt to this law and change. The way they acquire information from their customers. Continue reading to find out more.
What is LGPD?
The main objective of the General Data Protection Law (LGPD) is to protect personal data that is on the internet and guarantee greater privacy to users, limiting the incorrect use of personal information by third parties. The new law will come into effect 18 months after its sanction, in February 2020.
Brazil only had isolat initiatives within the Internet Civil Rights Framework, the Consumer Protection Code, among others. The LGPD is broader and deals with the system of manipulation of personal data and privacy directly and establishes punishments for non-compliance with the Law, in addition to having a supervisory body.
How does it work?
Most internet users end up providing their personal information without consent, whether for commercial or other purposes, which creates many complications regarding privacy. The LGPD aims to protect and regulate the way organizations receive and use information from individuals.
Companies must make it clear to customers how the data that will be collect will be us, in addition taiwan phone number data to ensuring security and preventing information leaks. It is worth noting that the regulation is valid for all public and private entities, whether Brazilian or international companies.
What will change with the new law?
The LGPD targets nine hypotheses that make data processing legal, two of which stand out:
-The holder of the data provid must be clearly inform of the terms of use and consent to them, freely giving them;
Only a company may collect
Ertain data with the authorization of the data owner, and must prove rank higher on google that its use will be useful for interacting with its consumers.
It is important to remember that data owners may correct, cancel or even request deletion at any time. The LGPD gives power and control to the consumer, who has the possibility cmo email list of punishing those responsible if their data is misus. The National Data Protection Authority will be the body responsible for monitoring.