For users, design is more important than we think. An email that is not adapted to our device or an image that takes too
long to display are errors that users notice, and that can be decisive in their interest in the brand. Faced with this, paying attention to aspects such as responsive email will be essential in the user experience. Learn more about this technique here.
What is a responsive email?
For those who are not quite sure, when we talk about responsive design, we are referring to the technique currently used
to have the same digital document adapted to the different platforms that technology offers us: computers. Tablets and/or mobile phones.
A study by the email marketing company Mailify found that even today, the albania phone number list majority of emails
are opened on a computer. However, from 2014 to 2017, the share of emails opened on mobile devices has increased from 9% to 22%.
<p>The trend observed is therefore that email is increasingly being checked from anywhere using other mobile devices, and this will continue to increase in the coming years.
That being the case, how could it not be important to adapt and optimize newsletters to responsive design?
How to improve user experience with the help of responsive email marketing
<p>You might think that the increase in clients and Internet users via mobile devices is only occurring in the younger age<p>groups, but the truth is that it is increasing in all age groups, about the current search volume of brand terms so, just as<p>we have been able to move from sending letters to emails, we must adapt our means to changes in the market and the habits of users and consumers.<p>A responsive design will improve both your brand image email design and the time spent on your newsletter, increasing the bounce rate from the email to the different pages of your website.
Thus, the user’s experience when opening an email or visiting a website impacts their opinion of your brand.
5 Tips to improve the use of responsive email
<p>Now, so that you can understand the importance of responsive adaptation, we give you some data and advice designed not only for its functionality, but also for engagement and loyalty.
1 | Use a single column
When we open an email from our computer, our screen offers us a singapore data horizontal image. That is why choosing
or designing newsletter templates with text and tables in parallel will optimize the use of space.
<p>But when we talk about other mobile devices, such as a smartphone, this layout can be a real obstacle for the user. In this
case, emails are best viewed in a single column, since most users check their mobile devices in a vertical position.
<p>To do this, it is advisable to create a newsletter design that is first and foremost thought out for the mobile version; a
single column design without a fixed width, with aligned and concise content (and if possible brief), a simple structure
and images that add creativity and visual value to the design.
2 | Font SIZE and CTAs
<p>Using large font sizes, at least 14px, bold font, or colored subtitles, not only makes the email easier to read, but also stimulates the user’s interest. <p>It will be very useful to maintain a vertical order and place the most important messages at the top of the newsletter. You
can invite users to click on the call to action (CTA) by using highlighted texts such as “CLICK HERE”,
“DISCOVER OUR NEWS” or “FOLLOW US ON FACEBOOK”. Pay special attention to the CTAs connected to your social
networks, since users visit them much more through their mobile phones and it is important that they work correctly.
3 | Boosting the preheader
The preheader is the summary of the email text that we find next to the subject. This is why users, in general, decide whether to open or delete emails.
To encourage opening, we recommend creating a compelling email design and powerful preheader design that will make
users click on the message. Some examples might include summarizing the content of the message or reinforcing the subject line with a CTA (along with an eye-catching subject line to grab users’ attention).
You may be interested in reading: What is email marketing and how to do it?
4 | About responsive images
We must take into account that not all email administrators display the images that appear in it automatically;
<p>sometimes, it requires the user’s authorization, so it is recommended not to include all the content of the messages in images, unless you are absolutely certain that these will be displayed.
Did you know that most graphic designers or web developers prefer to use small images when talking about mobile environments?
<p>There is an explanation for this, and it is that they know that depending on their size, more or less bandwidth is
consumed, and therefore the correct display of the image is ensured. So if you want to be cautious, don’t take any risks: use images that you can comfortably adapt to the responsive technique.
5 | Test your newsletter
<p>It may seem obvious, but the only way to avoid mistakes is to test several times that your newsletter design is flawless.
<p>For this, it is best that if you work with an email marketing tool, you make sure that it allows you to simulate the sending
of your messages in a secure environment and verify them before sending them to real users.
<p>Taking all this into account. You will get newsletters that adapt to the screen of any mobile device, and an improvement in their usability and readability.