Today we live in a very complex and fast-paced world. If you live in a big city, the first sentence will be more than obvious to you, and if not. It is very likely that in some way and to varying degrees, you have had to experience that reality at some point in your life.
In the business world in general, and especially. In the area of B2B Digital Marketing, hustle and bustle is common, and because of this we often. Do not really perceive the stress to which we are exposed daily, and which can be harmful to our physical and psychological health. If this exposure is for prolonged periods of time.
It is due to these factors, and inspired
Eastern philosophy known in the West as mindfulness, that for companies. In recent years the trend known as Mindful Marketing has uganda phone number library emerged, which not only seeks to mitigate the negative effects of job burnout due to stress, but also seeks. To acquire a broader and more conscious view regarding the way in which marketing is done. Focusing on generating positive effects at a social level.
The basic principle of mindful B2B
Digital marketing is related to the ability of companies to listen. To and connect with their customers, putting them. At the centre of exploring the limits of humor in artificial intelligence their actions and empathising. With causes and movements in which they see themselves represented. These are the cases of environmental causes, gender equality movements and social rights movements, among others.
Over the past few years, and due to changes in the
Characteristics of the prevailing audiences and markets, B2B Mindful Marketing had already positioned itself as a trend that was gaining ground by leaps and bounds. However, the Coronavirus pandemic took the world by surprise, and gave B2B digital mindful marketing the boost it needed to become not just a trend, but a by lists consolidated trend in 2020. In a certain way, the conditions and the environment of uncertainty and anxiety that were imposed at the time by the pandemic only came to confirm what many already knew: people want to be heard by companies, and even more, they want them to engage with them.