I will repeat myself when I write that content is king. But all of you who regularly follow the events on our blog already know that. And SEO experts from MOZ.com know it too. Last week they launched something like a beta version of the brand new MOZ Content tool , which logically complements their portfolio of SEO and inbound marketing tools. What can the tool do and how could it be useful for you? Let’s explore it together.
Content audit and competitor spying
You can analyze the entire domain, subdomain, or partial parts of the website (for example, a blog or another content part of the website). They chose the number of links and the number of shares as the main metrics in MOZ . Thanks to this, the tool can calculate the reach of individual posts as well as the average reach of your content. In addition, you will also find out the average num saudi arabia whatsapp number data ber of shares per page, the number of links leading to the page, the number of words per post… You can filter all data by author, type of content (video, list, tutorial…) and date. And what’s the best part? You can analyze any website in exactly the same way! Spying on your competition has never been easier.
What will MOZ Content be for you?
Find out what kind of content your readers like the most.
You will find out if people prefer to read and share longer articles or prefer shorter texts.
Can you compare the performance of individual editors – whose texts do people share the most?
You will find out on which social networks people share your content most often.
You can compare individual topics or types of content to rank higher on google each other (are relationship articles or sex articles more successful? Do people share videos or articles more often?).
Search for new topics with MOZ Content
However, content audit is not all that MOZ Content can do. With the help of its additional function Content search, you can search for the most popular content saudi data in the chosen field. By simply entering a keyword, you can find out in one click what content is shared the most , what its overall reach is, and there are even quick share buttons for social media managers.
In addition, you can find out all this about the competition.
You can then work with the found data – you can click through to the article and analyze the factors of its success – is it the author, an unconventional form of communication, a large fan base or something else entirely?