It’s already halfway through December, which means it’s time to gather ideas for your New Year’s email newsletter. We’ve collected tried and tested and innovative email recipes for you. And, of course, tips and best examples — get inspired!
Subscribers’ expectations
of New Year’s emails often don’t match what they receive — hence the low conversion rate. To ensure that the potential of your holiday newsletter isn’t buried under a pile of unopened emails, let’s see what your customers australia phone number data want. Here are some interesting statistics
Content. 70% of subscribers prefer emails with discounts and bonuses, 15% — just congratulations with warm words, 5% — brand summaries of the year.
Expectation/reality. More than half of subscribers — 54.5% — are happy with the holiday newsletters that brands have developed for them. But 45.5% admit that the emails mostly don’t meet their expectations.
Sending time. 54.5% prefer to receive
holiday mailings on the weekend before the big day, as they read the letters right on New Year’s Eve. About 31.8% believe that it is better to send letters several weeks in advance, 13.6% want to receive the mailing on the day.
Quantity. The majority (59.1%) say that they would prefer to receive one congratulatory letter. But 40.9% agree to a series of 2-3 emails sent two weeks before the New Year (so as not to miss out on great deals)
Holiday design. This is almost unanimous: 91.3% believe that email design matters, and only 8.7% are indifferent to it.
9 ideas for New Year’s mailings
So, focus on clear, timely messages, packaged in an attractive holiday design. This can be either a single email or a short chain of letters dedicated to the holiday.
Offer a selection of gifts
An obvious, but win-win option. On the eve of the holidays, people rush off their feet to if you have a multi-profile business prepare something special for their loved ones. It is not for nothing that online media almost every day publish selections from the series “18 best gifts for parents for any budget.” You can also make a useful list.
Example. The online store vsemayki.ru sells clothes and accessories with custom betting data prints. In December, they send their subscribers several reminder emails with a selection of discounted gifts for loved ones. At the same time, marketers do not overdo it: 2-3 emails during the month are the best option in the pre-New Year rush.