Your online experience matters as much as price, here are some reasons why your sales may be declining.
1 | Important product availability
When the potential buyer does not have access to important information such as the description of the item they wish to
purchase, its price, availability of size and/or color, Online sales they will simply prefer not to take the risk and abandon the purchase process.
When it comes to clothing, it is important to remember that sizes are not the same in all countries, so in addition to
specifying whether they are SML-XL, it is necessary to talk about dimensions (centimeters), so that the potential buyer is
sure that it will fit them well.
2 | The images are of poor quality
When buying in a physical store, people have the possibility to take the product in their hands and check its weight,
quality, texture, smell, etc., but when it comes to online sales, the france phone number list customer depends entirely on
what the photographs show them.
This means that if you don’t have flattering images, taken by a professional who has considered all the necessary details
(lighting, background, color, etc.), and that also show the item from all angles and allow for zooming, you could end up
losing buyers.
We know this requires an additional investment of money, but trust us: it will pay off with the online sales that are recorded on your site.
3 | Not considering a pricing strategy
It may be the case that the cost of products is higher than what customers are willing to pay, but there are other
complaints associated with this area: shipping prices Online sales and currency are not detailed; charging, delivery and additional charges are very high, among other things.
Remember: always provide information transparently, your client will appreciate it.
4 | Complicated functionality and navigation
A site that is difficult to navigate, not intuitive, where products are not whatever the nature of your business easily found,
and that takes a long time to load, is a site that will not sell. People will simply leave the page. For this reason, an SEO
strategy will always be welcome on your website.
5 | Lack of reviews from previous buyers
Many potential customers stop buying from a website because of this, especially in emerging stores, since in popular and
well-positioned stores this is not so necessary due to their credibility and established image.
In online sales, the opinions of previous buyers are highly valued and give credibility to the store.
6 | Do not relate products
Placing products related to those the user is reviewing makes them shopping data stay longer on the website, increasing the possibility of purchasing.
7 | The importance of security certificates in e-commerce
If your online store does not have a security certificate. Buyers will not feel confident in the site, which can decrease sales;
this certificate is identified by https instead of http. Make your website not only look secure, but also be safe for users.