Online sales: mistakes and successes for success
Your online experience matters as much as price, here are some reasons why your sales may be declining. 1 | […]
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Marketing automation, what you need to know
Do you know what marketing automation is? Thanks to new technologies such as Machine Learning and Artificial Intelligence (AI), digital
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5 digital marketing mistakes your agency can’t make
Their role is fundamental, because they are in charge of helping you achieve your marketing and sales objectives. Therefore, they
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Guide to digital marketing for real estate agencies
Nowadays, Digital Marketing is present in all the commercial plans of any company, this is thanks to digitalization and the
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Customer Journey: What is it?
Customer Journey is the term we use in marketing to refer to the entire journey or experience that a consumer has
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Microinfluencers: What you need to know for your marketing strategy
Influencer marketing is an effective strategy that has taken over social media and the internet. Brands and companies are increasingly
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Google Looker Studio: We tell you what it is and how it works
Interpreting metrics and understanding your audience’s behavior are fundamental aspects of a digital strategy. However, doing it manually can become
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How to improve user experience with responsive email design
For users, design is more important than we think. An email that is not adapted to our device or an
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RFM step by step
What data do we need as input for RFM analysis? For RFM analysis, we will need complete transaction data at the
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Know your customers RFM analysis
In today’s article, I’ll talk about using advanced analytics methods to analyze customer data . Do you know who your most important
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Attractive website for the Prague City Museum
The Prague City Museum manages a number of prestigious buildings where it organizes workshops, guided tours, exhibitions and permanent exhibitions. The main
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Website for government? Special client = special access
However, building a website for public institutions has a number of specifics. Some are generally known, others less so. At AITOM,