Personas are fictional examples of people that will help you better understand and then reach your real customers. Personas represent a complex materialization of information that you would otherwise find difficult to imagine in a broader context. Thanks to personas, you will gradually succeed in creating a product/service so that it is more “tailored” to your real clients.
The creation of personas in marketing has its justification and many advantages. If you overlooked it or left it out completely, you would deprive your business of valuable information and many decisions would not have the necessary basis.
Thanks to personas, you can better understand the desires and expectations of your target group, including the language they use to communicate.
Thanks to the creation of personas, you will focus on a very specific group of your customers who are different from you, and with their help you will gain the necessary insight into your business.
Personas bring you and your team closer to customers in an interesting and easy-to-remember way , which, for example, other forms of data outputs won’t allow you to do.
The main benefit of creating personas in one sentence: ” Personas help your business become more customer-centric (in the most positive sense of the word).”
Despite the fact that the creation of personas in marketing is nothing new , recently its importance has been inexplicably overlooked. Many of you certainly know personas from marketing classes, but can you use them in practice and project the benefits of their creation into all the marketing processes of your company? If not, subscribe to our newsletter or follow us on social media .
You are currently reading the first lines of our new series, which will deal in detail with personas (mainly in online marketing) and their use. Now, if you’re looking for a summary article we’ve already written on this topic in the content marketing series, you can find it here . In it, Josef, the founder of Včeliště, explained to you how such persona creation looks like in practice .
What you get with personas
In this series, we will of course also deal with practical examples and creation itself. But I would like to explain the whole process to you in more detail – so the time uae whatsapp number data will come before this information reaches you.
In this series, we will deal with individual forms of online marketing , and in each area I will explain in detail the use of personas, including practical examples from practice. In addition to the creation of personas, we will deal with one more important aspect of approaching customers, and that is the appropriately chosen tone of communication . The tone of communication is related to the cr make sure your contact eation of personas, which is why we will also be equally concerned with its forms in this new series.
New trends in search engine optimization also require new approa saudi data ches. Last year we advised you how to proceed with simple keyword analysis . This year you can look forward to a new article in which you will learn how you can use personas in keyword analysis .
Personas and SEO
In addition to helping you find the right keywords, personas also help you create better search engine optimized content and help you discover new topics. You will have the opportunity to learn all this information and much more in this part of our series.