A strong brand network or community. You first need to work on your brand positioning and related campaigns; identify and collaborate with top brand ambassadors; and make sure people know how to participate in your program. But all the work that goes into setting up a referral program is worth it: Studies show that referred customers spend 25% more and are three times more likely to refer someone else.
With these ideas and tactics, you can start your first email engagement campaign. If you already have a large database, put it to the test and see how much engagement you can achieve!
If you are interested in discovering everything you can do with Email Marketing in HubSpot , and content marketing , contact mbudo .
6. The most important part: the form
Form fields should be proportional to the offer. You should make sure you always ask for the right information. Although short forms convert better, if you offer, for example, a free trial, the information you engineer database ask for can be more detailed. It is worth noting that when asking for a phone number, the user will be more hesitant to give it if they are in the early stages of the Buyer’s Journey. With HubSpot, you can use Smart Forms to collect contacts that are looking for information again.
You should also keep in mind
That not all leads that fill out the form will convert, which is why it is necessary to classify them. A marketing qualified lead (MQL) is a sales opportunity that can be converted thanks to a intel cuts costs and reorganizes, agrees with aws strategy from your marketing department, while a sales qualified lead (SQL) is a sales opportunity that must be attended to by the sales department and is a lead that is almost ready to complete the purchase.
7. Testimonials
For 88% of users, finding reviews or testimonials on a landing page is synonymous with trust. As we have already mentioned, in the B2B sector users are more informed, so adding a short quote from a afb directory client who has already purchased our product or service can be the last push they need to decide to fill out the form.
Remember that one of the basic principles of Inbound Marketing is to establish a relationship of trust with the client and sharing with them the experience of other clients is proof of transparency.