This study was conducted based on data from fashion clients. We collected average data from lingerie stores, children’s and adult mass market stores, and designer clothing and footwear stores. As in the previous study, we decided to evaluate the effectiveness of our flagship tools — mass and trigger mailings and product recommendation blocks.
The set
of all REES46 platform tools — each has its own set — brings fashion companies an average of 20% additional revenue. Below, we will tell you how our clients use top automated marketing tools and what effect they get.
Product recommendations
Here we are talking about the tool in its pure form — recommendation blocks on website pages.
Product recommendation blocks are present on the greece phone number data websites of 81.8% of our fashion clients. On average, each store has
12 recommendation blocks connected — all of them are customized, that is, designed in the style of the company’s website.
Product recommendations bring clothing and footwear stores an average of 5% of their total revenue, and the share of revenue among REES46 tools is 19%. The median ROMI for our fashion clients is 5,252%. In this study, we decided to show the median ROMI because some clients.
Have a ROMI of over 27,000%, but such a high ROMI is rather an exception.
Bulk mailings
Fashion clients mostly actively use bulk mailings in their marketing communications. 19% do not use the tool for various reasons, but plan to use it in the near future. As in the study for beauty stores, bulk mailings turn out to be the most effective tool for REES46 clients.
On average, our clients send 12 emails per month. The highest monthly are you happy with what people see value is 26 emails. All emails are customized, and they also use additional tools: for example, product recommendation blocks and Net Promoter Score (NPS).
Bulk mailings bring stores 14% of total revenue, the share of revenue betting data among REES46 tools is 73%, and the median ROMI is 17154%.
Trigger chains
On average, our fashion clients have 5 trigger chains set up.
Top 5 most frequently used triggers