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6 Holiday Shopping Trends to Shape Your Seasonal WhatsApp Strategy

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peaks around holidays and Mega Sales Days are times when consumers are not only in buying mode, they’re also open to discovering new brands and products online. That creates an important opportunity for businesses to build their customer base and deepen relationships that can deliver growth all year long. But you need to meet shoppers where they are, both in terms of the channels they spend time on and their shopping priorities.

To help you develop the most effective business messaging strategy for holiday sales peaks ahead, we’ve gathered up some insights based on seasonal shopping behaviors and attitudes.

Key shopping trends for the season ahead

A global analysis based on it will allow its users to
nearly 18K holiday shoppers* revealed some important patterns that you can use to time and shape your messaging strategy for maximum business impact. Here are six key findings to consider.

Every year, it seems consumers begin planning earlier for end-of-year holiday shopping. Around the world, more and more shoppers start planning what and where they want to buy before October. Even for the not-so-early birds, fewer are waiting until December to plan and instead are getting ready in November.

That means savvy merchants can’t delay when it comes to building awareness, generating leads, and offering personalized promotions. Start the conversation early, and engage throughout the customer lifecycle to ensure you’re locked in to every shopper’s holiday gameplan.

Make the most of these trends with business messaging on WhatsApp

Seasonal shopping periods egypt data are your opportunity to reach new audiences and shoppers when they are most active online, most open to discovering new brands and products, and looking for enticing holiday deals.

Meta technologies like WhatsApp are highly influential during these sales peaks. WhatsApp for Business gives you powerful ways to connect with people throughout the customer lifecycle, capture more of their holiday spending, and create the kind of personalized shopping experiences and relevant messaging that engage shoppers all year long.

Learn more about how to optimize your seasonal business messaging strategy with a full range of holiday and Mega Sales Day resources from WhatsApp for Business.

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