As already pointed out in another content, keywords are essential to ensure that a page can be found but slightly. To do this, it is essential to carry out a study on the consumption habits of the target group, specifying whether the terms are:
Short tail: generic and comprehensive words, such as engine;
Middle tail: more specific expressions with less competition, such as Weg motor;
Long tail: phrases with lower search volume and higher chance of conversion, such as Built-in electric oven .
Once you’ve made this decision, it’s time to get down to work and start developing content, focusing on what’s essential to achieving good positioning. To help you, we’ve put together some essential tips to help you achieve this! Check it out.
1. Make a catchy title
Matter if someone is looking for content on a website. Or even in search engines, the first thing they will do is read the title! For this reason, it needs to be attractive. And clearly explain the content that will be cover in order to make the user feel interested in reading.
A common mistake made, specifically by those who adopt middle and long tails, such as tents for corporate events , is to use only the focus phrase as the title. This doesn’t help a person at all, after all, you can talk about a flood of models, varying in size, style and palette.
The width of a title according to qatar phone number data SEO rules measured in pixels, taking into account. letters have different sizes, for example, an “i” takes up much less space. Even so, the best titles usually have 50 to 65 characters.
2. Readability is key
The quality of content can speak
Volumes about a company’s care and commitment to its customers, making it essential to pay careful attention to its production. The web allows anyone to develop and publish texts, but without SEO rules, they will certainly be worthless.
Google is the most famous search spam data engine on the market, with intelligent algorithms capable of classifying the quality of a text according to the analysis of some basic factors, such as the use of active and passive voice, variety of consecutive sentences, paragraph length, sentence length and transition words.
In addition, it also tends to select bw lists content with the presence of heading tags, also known as subtitles, which will separate the main topics of a text. Frequently, the most used models within a text are H2 and H3, but it is also possible to include H4, H5 and H6.