To understand what keywords are in a text and their importance for the positioning of a website ! you must first be very clear about the function of SEO or Search Engine Optimization! this is a set of techniques for optimizing a site to improve its visibility in organic search results within engines like Google.
Positioning depends on many factors!
- Authority. The popularity of a site based on visits and the number of people who share and link to its content! indicating that it contains valuable information.
- Relevance. How similar the information on a site is to the searches that users make. Keywords are used to help Google understand the relevance of a page and use it to answer a user’s search.
What does keywords mean?
Keywords are words or phrases within the texts of a costa rica phone number data web page that help attract traffic! position in search engines and give consistency to the content. From the perspective of a search engine!
Keywords are the phrases that a user uses to perform a search on Google! which will select from its huge index the content that best answers these questions.
What are keywords for?
Keywords serve as a conduit for users to find answers to singapore data their searches.for this article! the keywords could be: “what are the keywords of a text” or “what do keywords mean”.
While a few years ago some people saturated texts with keywords so that these bots could do their job! today Google’s algorithms are intelligent enough to understand what a text is about with synonyms and semantically related keywords .
Importance of long tail keywords
These are very specific phrases! for example “Antique German Pendulum Clocks”. This search is probably not very popular! to attract quality traffic.
If the keyword “antique watches” were used! With long-tail keywords! there is no doubt as to what the user is looking for.
How to choose keywords for your content?
Now that you know what keywords are! the most important create seo optimized templates thing is how to select them to include in your content. In keyword research! three factors must be taken into account :