Consumer habits have changed and you must keep up to date if you want to increase retail sales and not become obsolete. Now! a large part of people research solutions to their needs! interact with brands! and buy and pay for products and services online. That is why having a website or online store is one of the best retail strategies to increase sales. However! to be successful in this regard! you must go further and dedicate time and effort to organic positioning .
Below we will show you how and why SEO is a tremendous strategy to increase sales in retail companies. Take note:
Why is SEO one of the best strategies to increase retail sales?
Quoting HubSpot ! the buyer’s journey is “ the process customers go through to learn about! consider! evaluate! and purchase a new product or service .” It goes from the point where they discover they have a need or problem to the point where they decide on a specific solution and buy it. In that sense! it is divided into the following stages:
- Recognition stage : the consumer recognizes czech republic phone number data that he or she has a need or problem. His or her research is about defining it and learning as much as possible about it.
- Consideration Stage : The buyer is aware of his or her need or problem and begins to research different options to solve it.
- Decision stage : the buyer chooses one of the solutions offered by the market and determines which seller to buy it from.
At each of these stages! buyers require specific
content that provides them with useful information to resolve their doubts and direct them towards the end of the journey. Companies that manage to provide this have a better chance of capturing their attention! bringing them to their site! converting them into a prospect! presenting them with products and encouraging them to buy.
That is why content is one of the best strategies to increase retail sales. However! you can create articles! infographics! videos! etc. with the highest structural and informative singapore data quality! but if you do not position them in the first places of the search engine results pages! they will not be seen by anyone and you will not have visitors to convert.
Consider that! according to statistics compiled by Search Engine Journal! 93% of shopping experiences begin in a web browser. Also:
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- 51% of all website traffic comes from organic
- the date it was last updated
- search! 10% from paid search (ads)! 5% from social media! and 34% from other sources.
- The first result in the SERP gets an average of 32.5% traffic.
- SEO generates 20x more traffic opportunities than PPC on mobile and desktop.
In this sense! organic positioning is essential. If your website and content are not ranked in Google and other search engines! you are losing out on countless qualified prospects.