Telephone prospecting to boost your turnover, The telephone remains a widely used communication tool for sales. And as for a face-to-face interview, you must prepare yourself. Put all the chances on your side to succeed in your sale
What is teleprospecting?
Telemarketing is a service whereby “sales meetings” are arranged with potential customers by a third party. It involves making cold calls to find prospects who fit within your company’s target audience(s) and then registering them in a prospect database with essential information.
The prospector: in the context of an outsourced service, he is trained in cold calling techniques, customer objections, etc. and also in the specific requirements of each customer. The first impression is very important.
The process
All cold calls start with a tested and approved opening script !! Created in conjunction with the cold calling agency and the requesting company. It will begin with “I am (my name) and I am calling on behalf of (your company)”. It will then state who they are calling and why.
This is where the script becomes email data very important. It must give the potential customer confidence and a real interest in doing business with your company. This could be a new product or service offered or anything that sets your company apart from others.
For which market?
Some companies may have a market and a customer type that is more conducive to teleprospecting. But generally speaking, all companies that sell to other companies (B2B) can increase their revenues thanks to the “Cold Call” method and telephone prospecting.
There are many examples where businesses have reduced overheads and increased revenue within months of using a cold calling service.
Communication between the company and the prospecting agency?
At the beginning of the mission, the agency will take time to understand your company, your products/services, your customers, your market. It will set up with you an effective sales script as well as a prospect file format.
For whom?
If you are a sales manager, a company, with a 10 online training courses to master seo techniques sales team, you can go through a prospecting agency to make your cold calls and thus regularly have new qualified prospects.
If you have a prospect list, but are busy serving existing customers, outsource cold calling!!
The primary goal is to increase business cash flow by reducing cost of sales and increasing revenue through closed sales leads. It is entirely possible to achieve these goals by cold calling potential customers within your client’s target market.