In this way, the audience was narrow in the hope of attracting more influential people. Each visitor enter their name and address in a special exhibition visitor book, and thus a database of potential buyers was built up, to whom Lexus car deliveries were subsequently sent. The Register of Industrial Companies, which collects information about companies and their business, can help marketing specialists collect data about potential buyers.
The value of this data is enhanc by information agencies from which the data can be purchas on CDs
Therefore, a company that produces special chinese uk glue for wooden. Furniture can easily find out the data of all furniture manufacturers. In the country – their addresses, names of managers, sales volume and number of employees. Data classification Not all data is important. Companies that distinguish between dubious buyers and potential buyers do the right thing.
Doubtful buyers are those individuals or companies
Who might want to purchase the company’s products or services, but have no real intention of doing so. Many people would like to own a Merces, but most the time to go digital has arrived! of them cannot be call potential buyers. The problem with business cards left at a trade show booth is that most visitors are just curious or want to get some kind of sample, maybe a free pen, so they leave a business card.
Wise sellers usually discard the cards of most such visitors immiately
It is important to select potential material data buyers. Companies distinguish between buyers who are less and moderately ready to buy, and those who are already “mature” – have the opportunity, want and are ready to formalize the transaction. Every seller is most interest in such a list, which starts with really “mature” buyers. Companies can use postal services or telephone to identify the most ready-to-buy customers.