How are you with influencers? its format is changing. Now, large bloggers are not effective: they have a minimum of subscriptions, a minimum of sales. Plus, Instagram* is now promoting small authors, so we have small influencers working for us.
Another interesting thing about collaborations:
On your website there is a poster of the new TV series “Teenagers” and, as I understand it, a joint collection. How did you come up with it? Or did it come up with it? The company NMG Kinoprokat (National Mia Group, Masters’ note) approach us and offer to participate.
In a partnership for the launch of their new film Teenagers
We approach this very seriously, thought for a long time, studi the film, look at the trends of that time, especially since the trend for the 90s and these sweaters with patterns came. So we made them in two trendy shades gray and brown. What is the a truemoney database effect? Cool collab, great work, and generally amazing guys, they treat us with respect, and we with them.
It was a very inspiring work that my team and I did
Have there been other similar joint stories with major projects? Or maybe there are some that you dream about? Your “Soviet sports” collection would “marry” perfectly with the “Games” series. This story with the movie was the first soon the second the 5 most common email marketing mistakes one with a larger project, which we are very happy about.
Yes, there are ambitions
I want to be invit, I want to specially develop a collection for this. Now, for example, we will partner with a poet, print his poems and shoot mini-films for them. We are always open to interesting, original, super-creative projects. Let’s return to the leitmotif of tg data our conversation in the end. How exactly do you feel about the trend towards “Russianness” that we’ve talk about a lot?