The days in which the ad will be available and the tool is responsible for working to spend the amount, directing your campaign to the targeted audience.
CPM or CPC
There are two ways to optimize your investment in Facebook Ads. They are:
CPM: ideal for brand awareness campaigns, Cost Per for every thousand user views;
CPC: aimed at generating engagement with the public, the Cost Per Click model means that the platform aims to deliver your ad to people who are more likely to interact with the campaign, whether by accessing a landing page or registering.
Return on Advertising Investment
Also known as ROAS , this metric is very important for brands to determine whether the result of a campaign was positive or negative. This calculation is performed as follows:
ROAS = conversion canada email list value of purchases on the website/total amount spent
How to make an advertisement?
Now that you know a little more about the language used when creating a digital marketing campaign on Facebook Ads, we have prepared a complete step-by-step guide on how to set up your investment on the platform and achieve your goals!
1. In the Facebook search bar, search for “Ads Manager”
The first step is to look for the ad creation and modification tool. When you access this feature within Facebook, you will come across a screen that shows all of your ads under “Account Overview”.
2. Select “Ads” and then “Create
At this stage, Facebook aero leads Ads presents two campaign possibilities:
create complete objectives specific measurable achievable relevant campaigns: you can prepare all the details of the ad, leaving everything ready to run as quickly as possible;
create campaign structures: allows you to enter details about ads and their sets to confirm delivery at a later time.
3. Set up the campaign