Site speed impacts SEO and customer experience. If your site is too slow, customers may leave while you wait for it to load. Customer satisfaction drops by 15% with just a one-second delay . Tips for optimizing website speed .And more than 3 out of 4 shoppers would consider buying elsewhere with that one-second delay.
So how fast is your site? You can find out for free with Google Page Speed Insights . This handy tool will rate your site speed using color mobile phone number data updated 2025 coding – green, yellow, or red. Even if your desktop results are green, you may need to make improvements to your mobile site. Mobile is critical to your success online, so be sure to evaluate your results for both desktop and mobile.
If your results aren’t so good, we have site speed optimization tips to help you improve things.
1. Evaluate your website hosting
Your hosting provider may be the cause of your website being slow. The location of your hosting provider’s servers can affect speed. For example, if your data has to travel thousands of miles to reach the end user, it will take longer to load than if it only has to travel a few miles.
Depending on your hosting plan, you may also want to consider alternative hosting options. Shared hosting plans are the least expensive options on the market. However, if you have another company sharing the same server, your site’s performance may be impacted as the server will have to focus on that spike.
A virtual private server (VPS) plan can give you the bandwidth and storage space you need without the added expense of coffee and marketing with ondřej vrabec about e-shop marketing your own server. With a VPS, you get a specific segment of the server dedicated just to you and your business’s needs.
2. Evaluate the content delivery network
Storing all your files and data in one place and expecting them to load quickly is not ideal. Instead, storing different files on different servers can help speed up loading times, so you don’t have to put all the work on one server at once. A content delivery network (CDN) stores your content in multiple locations. When a customer visits your site, the CDN selects the closest server to display the content.
3. Compress images
Images certainly play an important role in making your site attractive to visitors. Don’t remove images and graphics that help attract customers. Compress images before posting them on your site to reduce their size. An easy way to do this is to use the “save for web” option in your image editor.
4. Avoid redirects
Sometimes creating a redirect on your site is necessary to keep it running properly. However, it is better to avoid redirects because they slow down the page loading speed. Use redirects only when absolutely necessary.
5. Enable site caching
Caching helps speed up the loading of your site. Allow your content management system to cache the latest version of your site. Go to the site settings to increase the caching time. This setting is very useful for sites that rarely change.
6. Give preference to the mobile version
We talked about this earlier in the article, but you should prioritize mobile loading speed. Google places a lot of emphasis on mobile site loading speed when determining rankings. While you want your site to look great on all devices, think about mobile devices to get the best results.
7. Use fewer fonts
Many companies do not think about the fact that fonts also need to be loaded during the site loading process. Simplify the loading process by azerbaijan business directory using as few font families as possible. This will increase the page loading speed. When choosing fonts, focus on those that are optimized for modern browsers and browser versions.
8. Remove slow plugins
Some plugins take up a lot of space on your site and create big problems for speed optimization. Use only those plugins that load quickly. For those that slow down your site, consider alternatives, even if you have to pay for the plugin or the service that accompanies it. It will be worth it to increase your site traffic and customer satisfaction.