This latest WSI webinar was presented by Angelina Miller, an Agency Development Manager at Google. She has worked at Google for 5 years and has over 9 years of experience in digital marketing. Angelina has worked with Fortune 500 companies and is currently pursuing her second Master’s degree focusing on User Experience Design and Human-Computer Interaction.
Angelina joined us and presented the webinar, Google PPC Optimization Tips . Check out the recording here or enjoy the recap below.
Today’s environment
McKinsey and Company research conducted in May 2020 shows that decisions made now can have a major impact at a later date. During this vietnam whatsapp number data webinar, we look to the future and show how you can use digital marketing and pay-per-click (PPC) to drive your business success.
Key themes emerging in the current consumer landscape are:
56% of consumers prefer to connect quickly and easily and then spend as little time in the store as possible.
Three in ten B2B and B2C consumers have purchased from different brands.
72% of today’s consumers shop online and also use information to make different purchasing decisions.
60% of American consumers are buying at least as much or enhancing meical clinics through personalize more than before, even in the current economic climate.
COVID has accelerated the shift to digital for B2B decision makers. Habits formed today will become the norm in the future, and decisions made during COVID will need to malaysia data be maintained in the future.
Solutions
There are two core strategies that companies can follow:
The store-centric approach. This provides consumers with the information they need and is ideal for dentistry, law firms, and retail businesses, etc., that require the consumer to experience that experience in the physical store.
The omnichannel approach. The omnichannel approach allows the consumer multiple touchpoints with your business. For example, they can interact with a company on social media , YouTube, etc., and is ideal for all businesses.