Using these two tactics, it is possible to create personalized experiences for the consumer across all of the company’s channels. And, thus, build lasting relationships between the customer and the brand, improving results.
Use web personalization to stand out?
To reinforce the opportunities that a company can obtain by using these technologies, we have listed the main brands that use these tools to personalize their content and manage to please their customers:
Netflix
Have you ever noticed how the productions recommended to you are different from the options available in other profiles on the same account? This is web personalization, the platform identifies your behavior and uses your history as a basis to organize the films and series presented on your home page.
This way, the chances australia email list of you being able to watch a production without having to spend hours searching for the best alternative are even greater. This provides a more exclusive and unique experience for each user registered on the streaming platform.
Spotify
Following the same strategy as Netflix, Spotify is able to save all your recent playback data and can segment music playlists based on your preferences.
In fact, we can find web personalization
Main annual campaign called “End of Year”, which creates a list of the most listened to songs by each registered user, presenting information about the number of songs played in hours, main genres listened to and favorite artists.
Web personalization software and tips for real estate agents using pipedrive is gaining more and more ground among brands that want to increase conversions and, consequently, their sales. For this reason, don’t waste time and start optimizing your strategies to shorten the sales cycle and achieve better results with digital campaigns!
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