It was one of those days that you dread two or three days before it starts. I left home at about 4:30 in the morning. At midnight I went back through the door. It was very intense but satisfying. The client is a group of companies with a turnover of more than 600 million euros per year. Their main business is creating products for German supermarkets such as Aldi or others that, apart from food, occasionally launch special actions with sports, clothing, garden items, etc. Someone has to manufacture them in China. They do it and it seems that it is not a small business.
Apart from that source of income, they have been looking for something more recurring for years. That is why they have launched several of their own brands and/or have acquired the license for other existing ones. Yesterday I spoke with four managers of four SLs that have most of their turnover on Amazon.
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1 They don’t know what they’re earning with Amazon until the end of the month or even the year
2 They’re highly dependent on agency work
3 They don’t have a thorough control of what they spend on Ads
They don’t know what they’re earning with Amazon until the end of the month or even the year
In past years, managers only saw what they were billing on Amazon but they didn’t have the data at hand to see the profit or, rather, the losses they were generating day after day. When they saw the final figures, they were surprised that in the end they weren’t earning any money.
What surprised me is bahrain phone number library seeing that this “phenomenon” doesn’t only happen to small sellers who are starting out but also to companies that bill millions with Amazon.
They’re highly dependent on agency work
It’s curious to see the amounts of money that these companies spend on agencies. The problem you have is that they don’t have internal knowledge or resources to carry out the tasks that need to be carried out. They pay very significant amounts.
Having an agency is a business of san mauro mare: “alba classica” on august 15th contacts because I know the market prices, but typically large companies go with large agencies to pay well above the average and then receive poor service.
They “understand” that au emai list compared to other clients they have a low budget and that is why the agency cannot serve them as well. No matter how good an agency you are, no matter how good the price-quality ratio you have, if you do not work on your network of contacts, you will have little chance of reaching large and well-known clients.
They do not have exhaustive control
Yesterday we were also talking about TACOS and ACOS in an exhaustive way. At first glance it seems that they know what they are talking about.
Then if you ask for details you realise that they spend thousands and thousands of euros without really knowing what they are doing. They know how to read the reports and interpret them, but once again the information and consequently the decision-making arrive late. They are not sufficiently on top of it considering the impact it has on their sales and profit.
It has been curious to see that in part these companies share similar problems to us. In many ways they are much worse. We also had to copy them. It is undoubtedly an experience that is worth the work that was and will be behind it.