Lean Marketing is based on the concept of Lean Startup. Similar to the build, measure, and learn methodology, Lean Marketing prioritizes feedback, drawing conclusions from data and quickly implementing changes to carry out successful marketing activities and campaigns . In addition to this, Lean Marketing also avoids spending both time and resources on useless activities that are not related to your Buyer Personas or your market; this makes it the perfect strategy for startups that need to be agile and use their resources wisely to survive and succeed.
Nowadays, there are many companies
That have decided to implement this methodology, such as, for example, Telefónica, which has been using this methodology since 2011 and has seen how the number of innovation projects has mint database increased by 45% with the same budget. They have even managed to triple the speed of project development ( OhMyBrand ). These results allow us to see the great importance that this methodology has today and not only for new companies, but for all.
Lean Startup and Lean Marketing together: 6 tactics
1. Buyer Personas Segmentation
Much of the success of this methodology lies in knowing your customers. To achieve this, you must first gather information about them. You can do this by:
Analyze your database: see if there are any trends in how your leads and customers consume information
Use web forms with key questions that allow you to the professional must respect get to know them
Your sales and service team: since they are customer-facing, their experience and knowledge is greater.
Conduct interviews with current and potential customers to find out what they like and dislike about your product
2. Studies of your sector
Knowing how the sector you operate in works can be alb directory very useful to focus on the different social networks or channels and compare the strategies you carry out with those of the competition. To do this, visit your competition’s social networks, their website, take a look at reviews about their company, look at what they do well and what they do poorly, etc.