tial With the advancement of technology, the mobile device audience is constantly expanding. As a result, its users make calls and write SMS, as well as browse websites and make purchases using smartphones, among other tasks. That is why Mobile Marketing is so important.
Companies are trying to move their strategies to where their customers are. Therefore, today it is difficult to think of a marketing strategy that does not include a campaign targeting a mobile audience.
Therefore, this can be a great opportunity for companies to get closer to their audience. As a result, one of the strategies is Mobile Marketing.
Keep reading about Mobile Marketing and find out more!
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The advantages of Mobile Marketing are linked to the growth of mobile devices and purchases made through them
4 Advantages of Mobile Marketing
Smartphones are part of almost everyone’s daily routine and the number of users is only growing year after year. To understand the advantages that Mobile Marketing can bring to your company, check out our list.
Marketing
Nowadays, people are making purchases through mobile devices. Therefore, if you fail to invest in Mobile Marketing, your company will be missing out on the chance to reach your audience and, in addition, to sell more.
2. You can divide users according to location
One of the common problems in a Digital Marketing strategy is the division by region.
This is very important for local switzerland phone number data businesses, where the ideal is to only attract users who are close to the business.
However, most mobile devices available on the market have GPS location. This standard can then be used to create Mobile Marketing campaigns.
Feature will allow your business
o display ads only to users who are in a specific city or neighborhood, close to your business.
This way, you will only attract users spam data with the potential to become customers. This way, you save on developing your promotional campaigns and increase your conversion rate.
3. The use of applications is increasingly popular among users
Brazil is now the 5th country in the bw lists global ranking of time spent on smartphones, behind only Indonesia, Thailand, China and South Korea. This data is from the “State of Mobile Services” report prepared by the consultancy firm App Annie, which specializes in data on mobile applications.