there are specific dates or periods when your potential customers are more receptive to receiving offers or discovering new products.
Knowing how to identify these time periods and design sem/display strategies according to the season is essential and key to increasing your sales.
In this article we will tell you exactly what this tactic is – known as seasonal marketing – why you should apply it to your sem/display strategy and how you can implement it when creating your google ads campaigns.
In addition, we share some examples of real success stories so that you don’t lack inspiration.
Seasonal marketing can be your best ally
seasonal marketing is a tactic that involves tailoring your marketing campaigns to current events.
It involves using a set of strategies to promote exclusively those articles that generate the most interest at certain times or days of the year and thus capitalize on these denmark phone number list opportunities.
The calendar is at the heart of any seasonal marketing campaign, so if you own an online store, you should keep an eye on it.
it is not enough to follow a single calendar
To master seasonal marketing, you need to consider consumer calendars, industry calendars, local event calendars (if you also have a brick-and-mortar store), and global awareness days.
And to finish defining what is considered season, it is worth remembering that it is always season.
There are four seasons in the year, within which there optimize your timing are dozens of festivals, some more commercial than others.
Even if the week in which we are reading this article seems like there is no holiday or season coming up that warrants creating a special marketing initiative, let’s remember that we are always in one – always.
Whether it’s because it’s winter, or because there are 100 days left until cyber monday, we are always in a season that justifies creating specific initiatives within our customer acquisition strategy .
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now you might be wondering if this type of marketing is right for your business.
The fact is that, although it is a little more vietnam data difficult to implement in b2b businesses, seasonal marketing fits perfectly with any type of b2c business and, especially, with e-commerce.
In the latter, special dates, seasons of the year or national holidays are always the perfect excuse to make some extra spending, such as a new party dress for new year’s eve, flowers and chocolates for valentine’s day or a leather wallet for dad on christmas day.
Not all seasons are the same
you’ve probably already noticed that your website traffic fluctuates in annual cycles, just like your sales.