As an enterprise marketer, hong kong whatsapp number data
you come to work inspired to scale your lead generation and campaign conversions to newfound heights. But legacy channels — like phone and email — aren’t always fast and efficient enough to engage the sensibilities of today’s customers.
With over 2 billion users,1 WhatsApp lets you instantly communicate with shoppers on a platform they already know and love — supporting leads throughout their path to purchase with real-time replies they’re free to read when it fits into their schedules (and increasingly fractured attention spans).
But how do you know if your campaigns on WhatsApp are actually paying off? Below, we’ll break down how to gauge marketing performance on the platform, so you can create more engaging messages and boost your conversion rate.
Monitor conversation insights on WhatsApp Manager
First, it’s important product and encourage them to stay active
to note that every WhatsApp Business Platform user can access basic insights. You’ll just need to sign up for Meta Business Manager and have finance access to your Business Manager account (meaning you can view.
View your messaging metrics by:
Opening “Meta Business Manager”
Selecting your business
Clicking the menu icon (three horizontal lines)
Selecting “WhatsApp Manager”
From there, you can check your conversation metrics.
Messages received: The number of messages your company receives from users.
Messages delivered: The number of messages your business sends that have been successfully delivered to a user.
Total conversations: A conversation includes all messages sent during a specific window. Conversation windows vary by entry point but are typically either 24 or 72 hours.
Set up attribution modeling
The built-in metrics egypt data
with WhatsApp Business Platform accounts are a great starting point. But to determine whether a campaign is paying off — and perhaps more importantly, brainstorm potential improvements — you’ll need to know a bit more than the number of conversations you sent and received.
Get more insights about your WhatsApp campaigns by following the these steps with your company’s development team. You can also skip to the next section if you don’t handle attribution modeling.
To start, your marketing and/or development teams will need to create an attribution table that connects your WhatsApp marketing messages to their related conversion events. This table will track message template names, users’ phone numbers, read timestamps, and event timestamps.