Internet search engines play a major role in what information the user gets. Each search engine has its own algorithm and each user has their favorite search engine.
Battle of Seznam and Google
Our clients often ask which search engine positions are south africa whatsapp number data more important to them, or which search engine will be used by their visitors. Let’s see if there is a definite answer.
Undoubtedly, the most used search engines in the Czech Republic are Google and Seznam.
Google entered the Czech scene, it historically managed to keep up with its American competitor for This can be content: a must for your b2b digital marketing strategy clearly seen in the global statistics of the toplist.cz service from 2011:
Table of use of search engines by page topic:
But then the ratio started to change in favor of Google. The boom in the use of mobile devices contributed to this, for which Google prepared and offered phone manufactu rich data rers its own Android mobile operating system, which of course Google uses to search the Internet. However, Google’s score also started to improve for desktop searches.
According to Marketing Miner’s analysis, the comparison looked like this in 2019 :
On Google, Czechs generated 800 million to 1 billion queries every month.
The total search volume on Seznam was 210 to 300 million queries per month.
The ratio of Google and Seznam was therefore an average of 76:24 in 2019.
A different view, but with similar results, is offered by TOPlist’s global statistics for the period March 7 – March 13, 2022, which show that in the E-shop category, Google once again took the biggest chunk out of searches.