The season in question will be whatever is most relevant to our company and product.
First of all, to design a good sem/display strategy according to the season, it is important that you know your target audience very well and define your actions and the dates on which you will develop your campaigns based on your buyer persona.
This, according to tony zambito (creator of the term), is an archetypal representation of your buyers , that is, what they are trying to achieve, what objectives determine their behavior, how they think, how they buy, why they make purchasing decisions, where they buy and when they decide to buy in that season.
Does my target market want to give or buy for themselves on valentine’s day?
Does my target market want to save on the january sales?
Knowing your potential customers very well allows you to design personalized campaigns.
A survey conducted by itsma shows that
48% of consumers tend to consider solution providers that venezuela phone number list customize their marketing to address their specific business problems.
And one of the great advantages of seasonal marketing is that it is very easy to personalize our marketing because the season becomes the central axis of the marketing campaign.
Secondly, you need to understand
how sem works, as it is the best channel to create an effective google ads campaign and make the most of its marketing automation features.
Google distributes its different types of ads and campaigns across two different networks, through an auction system.
On the one hand, we find the search network, which vietnam data allows us to show text ads to our potential customers in an active way (at the moment they are searching for a specific product) and, on the other hand, the display network, which allows us to optimize your timing show visual ads on the websites and sites preferred by potential customers.