Who is an assessor and what does he do?

This seemingly incomprehensible term hides a tester who participates in independent assessment. Most often, this specialist analyzes search engines to determine how well the results correspond to user requests.

What does it do? It would seem that this job should be done by a search robot. But it is the assessor that helps search pages get rid of sites with inappropriate or negative content, thus assessing relevance.

Who is an assessor in simple words

An assessor evaluates the quality and relevance of website pages that appear in search engine results . These specialists work for Yandex, Google, and other companies. Their main task is to determine how much the search result matches the query. After analyzing the page, the assessor generates a report indicating whether it is relevant.

In theory, this work can be done by special programs that collect data from websites and analyze it. But in practice, it turns australia whatsapp number data out that such software cannot completely replace an assessor. Let’s consider two main reasons:

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Thus, the software cannot completely replace the assessor. The result of this specialist’s analysis may affect the positions of sites in the search results. In other words, the resource may rise or fall in the list. At strategic use of social meia the same time, it is quite difficult to influence the work of the assessor. This is explained by the following facts:

If differences are found between employee assessments, the administrator must identify the cause of the problem. In some cases, the task is bw lists passed on to another group of assessors who will have to perform a second analysis.

 

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