Zomato is an Indian food delivery and restaurant aggregator company founded in sweden mobile database 2008. It practices micro-segmentation by providing its customers with deals and offers based on whether they prefer to order online or dine in.
Based on their previous orders, Zomato compiles a list of restaurants or cafes where consumers can order food or dine-in. The platform also offers recommendations based on the customer’s preferred or most frequently ordered cuisine.
Here’s why microsegmentation is essential for your business.
#1. Provides a highly personalized digital experience
Customers today don’t want to go through a bunch of options to get to what social network analysis want to buy. If a brand is able to recommend a product they’ll like, it increases the chance of them buying it. Audience segmentation allows you to run highly personalized campaigns based on their personality and other activities.
#2. Increases the effectiveness of email marketing
Email marketing is one of the oldest and most effective marketin strategies used by organizations usa data . By using micro-segmentation, you can increase the likelihood of your emails being opened. This is because the emails are selected based on the preferences and needs of your audience, making them relevant to their buying behavior.
#3. Helps predict financial performance
There is no guarantee of profit with many marketing strategies. However, microsegmentation can help you understand or calculate a specific range of profits or revenue. This will also help you predict where you stand financially.
#4. Monitor movements within segments
By creating micro-segments, you can track any changes among consumers. These can include changes in shopping preferences, purchase frequency, customer expectations, and more. Based on these changes in preferences, you can further improvise your campaigns to increase your return on investment.
Microsegmentation in B2B
In B2B, micro-segmentation involves dividing a business’s customer base into smaller subgroups. These subgroups share similar characteristics that are specific to individual consumers but do not necessarily represent the company as a whole. These characteristics can include your clients’ job profiles, industry, organization size, and geographic location.
One good news is that technology makes it easy to segment your audience and create contact lists. Let’s say an audio virtual phone system automatically segments your audience based on pre-defined criteria. Your sales team can create different group names as virtual phone number providers and they can start calling their prospects without any interruption, thus increasing their productivity.
Similarly, you can integrate all your business systems and create a centralized database to store all your information in one place. You can then run different campaigns across multiple channels using the same lists.
Wrap
Micro-segmenting your audience into smaller groups allows you to better understand your customers’ needs and preferences. This in turn allows you to better and more effectively target your customers with tactics that are tailored to their needs and expectations.
Author Bio: Aditya is responsible for improving the organic visibility of a website. He is a certified SEO coach and has worked with SaaS companies and startups to strengthen their digital marketing presence. He is also an ahref fanboy. Click to connect with him on X , and LinkedIn .