Mascots can bring your brand to life in a unique way. They help imagine her personality and create a story. So are celebrity ambassadors. But which option is better? Are mascots for everyone? How to choose a suitable ambassador? Let’s look at the issue in more detail.
The mascot will add uniqueness to the brand
The company Ipsos writes in one of its surveys thailand whatsapp number data that if archetypes are a marketing theory, then mascots are this theory in practice . Mascots can become a powerful ally that consumers trust more easily than other marketing strategies.
Today’s pop culture loves characters, mascots and emissaries of all kinds. Mascots often defy conventional marketing logic and are still successful. They encourage playfulness and humor.
However, it is important to:
choose the mascot well – taking into account the focus of the brand and its target group ,
define the relationship between the mascot and the brand – mascots can naturally complement the brand or be completely different,
set boundaries – some brands “only” use mascots, others would not exist without a mascot,
react flexibly to the development of culture and the world in general – a long-term successful mascot can suddenly become irrelevant.
We can’t even imagine Alza without the green alien.
The pros outweigh the cons
From the above points, it is clear that although mascots help a brand to build a closer connection with customers and become unique, it is not always that simple. Especially regarding the last point. A great illustration is the rapid change in perception of the Uncle Ben’s, Chiq cervia: a day as a salt worker uita or Land O’Lakes logos.
On the other hand, unlike overpriced celebrities, mascots work for free. They won’t do anything to damage your brand and are always available . And according to Ipsos, creat rich data ives that use a mascot are 6x more likely to perform well.
Ambassadors simply belong in some industries
In short, with cosmetic products, you need a woman with beautiful skin or a man with thick, dandruff-free hair, which of course they achieved thanks to your products. You want to see clothes, jewelry or perfumes on real people, just as the great taste of food and drinks can only be.