Did you know that on average 96% of visitors to a company’s website or online store will leave without making a purchase on their first visit? This statistic may sound scary. But there are ways to remind people about yourself, and launching a remarketing campaign is one of them.
Remarketing (also known as retargeting) is a tool that allows you to target personalized ads to people who have already visited your website.
This is what makes remarketing special. recent mobile phone number data Since these users have already interacted with the brand in some way and it is recognizable to them, they are more likely to make a purchase in the future. As a result, online marketers can achieve a good return on investment in advertising.
In this article, we have compiled a selection of interesting ideas for remarketing and retargeting that have proven their effectiveness in practice.
Target different stages of the sales funnel
Depending on which pages of your site they view, which elements they interact with, and what actions they take, different visitors to your site are at different stages of the sales funnel. If those at the top of the funnel are not nudged further down the funnel, they will leave without ever becoming customers for your business.
You can build a retargeting strategy to target ads at different stages of the sales funnel, from awareness to when they’re ready to buy. This approach can be especially effective for companies with longer sales cycles.
Make an offer they can’t refuse.
Quite a few people abandon their order one what budget are you willing to invest in online advertising monthly? step before purchasing. They can be encouraged with discounts, various bonuses and special offers. Even the same free delivery. Try using retargeting to return potential customers to the site to make a purchase. In addition, you can display advertisements with products based on their browsing history on the site. Personalization is a truly powerful tool.
Experiment with cross-selling
The essence of the cross-selling technique is to offer a potential buyer or a person who has already bought something from you other products that complement the product he is interested in. For example, this could be a lens or tripod for a camera, a case for a smartphone or a set of bedding for a buyer of a children’s bed.
In this way, you can also set up remarketing, marketing list which allows you to increase the average check and generate repeat sales.