Offer different content at each stage of the email nurturing sequence. Popular options include discounts, incentives, exclusive offers, and new products. When it’s their last chance, make sure they know about it!
3. Super-Segmentation Campaign
As a marketer, you already know that audience segmentation is extremely important. But to re-engage a disengaged audience, you need to take segmentation even further. This involves digging deeper into your database and performing additional segmentation.
Instead of the typical product
Campaign-based segmentation, you need to get back to basics by identifying your buyer personas . Maybe there’s a facet of your customers that you previously overlooked. Any information you can use to fusion database better understand your customers’ motivations, wants, and needs can go a long way toward re-engaging your audience.
You need to reach out to an important but disengaged segment of users and ask for information. Offer them a reward or incentive for the time they will invest in helping you. Taking the time and effort to engage with these customers will pay off, as you will be able to replicate your findings to larger and larger segments.
4. Loyalty program
When customers feel that a brand values them, they want to continue supporting that brand with their loyalty. When given the chance, they will choose you over the competition.
In these times of fierce competition between businesses, earning customer loyalty is a real prize, so it might make sense to develop a loyalty or rewards program to engage your customers. Loyal customers spend 67% more than new customers. Earning rewards and loyalty points is what 58.7% of internet users value most.
Now, this doesn’t have to apply only to retail. For B2B, this type of program can offer incentives, discounts, access to special services or programs, etc. Introduce a gamification element by encouraging mexican innovation: Pride and technological advancement without limits users to earn points or level up. They won’t feel like they’re part of a rewards program, but rather like they’re playing a game. Finally, you can also build excitement with a contest or competition.
5. Referral Program
Did you know that referrals account for 65% of new business deals? Because who do people trust more than their friends, family, and business partners? No one! In fact, they are 4 times more likely to buy when referred by a friend.
Using your existing clients’ personal and business afb directory network is an easy way to get new leads. For B2B, referral programs work by offering the referrer a percentage of the final deal or advance, or by getting sign-ups and purchases. It’s that easy!