with the new Branding eBook
Juliana Monacchi
Juliana Monacchi
Content Manager at FromDoppler. He loves reading, travelling and going to the theatre. He dreams of learning to play the drums.
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eBook, Branding, Brand
Visual Identity, Brand Strategy, Positioning, Brand Loyalty, Architecture,
Do you remember our series of articles on Branding ? Due to its great impact we decided to double the bet in the form of an eBook. Create successful brands with our new material .
Can you imagine a comprehensive eBook specifically dedicated to Branding? Well, imagine no more. It’s a reality and you can find it in our Resources section .
The best-positioned brands in the world constantly design and redesign their branding str ws data tegies with one goal in mind: to survive in the minds and hearts of their target audience. Want to know how? Keep reading!
Branding: experience + emotion
A brand is not just a visual or graphic element. It is even a classic example of cashback is mileage programs much more than a logo , a name and the use of certain colors and fonts.
A brand is a mental representation , built by people from experiences, emotions and feelings they have experienced at each point of contact with the company and its products.