Web analytics has become crucial for marketing teams when making decisions. But how can we conduct content analysis that guides us and delivers valuable information? What metrics should we take into account and compare them?
Knowing for sure which content works best for our buyer persona will be key to our content strategy . In this sense, web analytics will provide us with relevant information about potential customers, from their purchasing behavior, interests, what drives them to buy, among other aspects.
That’s why, in this article, we’ll recommend the best blogs to learn about web analytics that you can’t miss. But first, let’s discuss what web analytics is about and what it’s used for exactly.
What is web analytics?
Web analytics refers to the discipline of online marketing that studies information about projects, campaigns and content of a website. All these metrics allow for timely decisions to be made at all times, as well as evaluating their success. Web analytics is applicable to any website, whether it is an eCommerce site, a service site, a blog, an online magazine, a forum, among others.
How to perform content analysis using web analytics?
Conducting a web analysis seems like a simple task, and it is indeed so when you are clear about what you want to measure based on the needs and objectives of the project. The key to conducting a content analysis is the KPIs or key performance indicators , which is what the variables used to measure and analyze performance are called. Each KPI refers to a different aspect that can directly or indirectly influence the functioning of the strategy or action carried out. For example, if the objective is to increase web traffic, the KPIs that will be used to measure it will not be the same as if what you want to evaluate is the conversion of visits into leads. Check out our article with the 5 most common mistakes when measuring your content.
If you want to learn more about web measurement and reporting, we recommend you attend our workshop with Lydia Cerrada, Digital Analytics Manager at BBVA
10 blogs to learn about web analytics to do a correct content analysis
If you want to learn about web analytics and stay up to date with the latest developments in measurement, Google Analytics and other tools, here are the top 10 blogs where you can learn about it and then put it into practice. Grab a pen and paper and follow them!
1. Avinash Kaushik
If you’re looking to delve into web analytics and learn from it, you can’t miss Avinash Kaushik’s site. He’s one of the foremost experts in web analytics and on his English-language blog you’ll find fresh ideas that can take your digital strategy to the next level. From videos and podcasts to articles on analytics-related topics. He’s also the author of two books on the subject that might also interest you: Web Analytics 2.0 and Web Analytics: An Hour A Day . The content is in English, but it’s definitely worth using Google Translate if necessary because he’s one of the foremost experts on the subject you’ll ever come across!
2. Bryan Eisemberg
When you start reading about web analytics there is no way you won’t come across Bryan Eisemberg . He is the buy telemarketing data co-founder of BuyerLegends and co-author of Wall Street Journal best-selling books such as “ Call To Action ” and “ Buyer Leyends ”. On his website you will find posts written in English on very varied and practical topics.
3. Neil Patel
In just four steps you will find the tools and keys 5 tips for financing your it training to learn about Marketing. From creating a blog, learning about SEO tools, saudi data improving your knowledge of Marketing and enrolling in his school. It’s Neil Patel , one of the most important influencers on the Internet. Recognized by The Wall Street and Forbes, you can’t miss all his advice and learnings.
On his YouTube channel you will find many videos where you can learn about topics such as Digital Marketing, web traffic, SEO, among others. Although his content is in English, it can be an opportunity to learn the technicalities of web analytics in that language.
4. Analytically
Here you will not only learn about trends and what’s coming, you will also have access to advice and tips on practical topics that are completely applicable to your strategy. Analytically, it has a very complete blog written in Spanish as well as a web analytics manual.
Tips on how to do a content analysis
Analytically, it is primarily a blog where you will find many practical topics and tips regarding web analytics.
5. Aukera
With a very complete blog on various aspects of web analytics, Aukera will become a school for you. You will find the latest news on online marketing with articles written in Spanish on analytics, strategy, SEO and conversion. From step-by-step guides to more theoretical articles.
Tips for doing a comprehensive content analysis
7. Google Analytics Solutions
Google never ceases to surprise. If you already use Google Analytics or some of its products, visiting the Marketing platform blog or the Analytics products blog can be heaven. You will find valuable information about analytics, ads, optimization, tags, among other things. The only possible disadvantage of these platforms is that the articles are written in English.