Nowadays, Digital Marketing is present in all the commercial plans of any company, this is thanks to digitalization and the use of smartphones, since, regardless of their sector, they can reach their target audience assertively.
In the case of real estate agencies, this is no exception. Digital Marketing strategies are essential to attract new owners and investors who are looking for a home.
Despite the high competition, it is important for real estate agencies to carry out different digital marketing actions that allow them to sell their projects in a more attractive and profitable way, in addition to being able to capture leads and transform them into clients.
Advantages of applying digital marketing strategies in the real estate sector
Real estate digital marketing is an increasingly used strategy in the real estate industry, some of its advantages are:
- Reaching a large number of people through a website, social media, email marketing and search engines.
- Segment your audience and reach out to specific people who meet certain demographic or interest criteria. This helps you target efforts to people who are more likely to cayman islands phone number list be interested in your properties.
- Interact directly with potential customers and answer their questions via social media or instant text messaging (WhatsApp, Chat Bots). This first approach helps to create a closer relationship with them.
- Measure results more accurately to see which strategies are working best and align efforts with actions that deliver results.
- Customize messages and content to the needs and preferences of the audience you want to reach.
- Increase credibility because through social networks you can communicate the progress of the project, pilots and sales room through photographs or videos.
Real estate digital marketing plan
Whether the real estate agency has a long track record or is just consolidating its position in the sector, it is essential that its sales plan includes a digital marketing strategy that allows it to czech arms company website achieve its projected commercial objectives.
At this point you may be wondering, What should be done? Where should I start? In this article we will mention the most recommended Digital Marketing strategies for the real estate sector.
This series of strategies will help you promote your real estate projects and in turn attract those people who are thinking of buying a property. The important thing is to adapt them to your commercial objectives, carry them out continuously and periodically check the results.
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1. Incorporate a CRM and use the Inbound Marketing methodology
Inbound marketing is a methodology that works like a magnet to attract potential customers through the brand’s digital ecosystem. This is achieved by using valuable content strategies that help feed the user with useful information.
This methodology goes hand in hand with digital marketing, as it is specifically designed to capture your prospect’s
attention through digital channels such as social media posts, websites, blogs, and advertisements.
To incorporate this methodology, it is necessary to have CRM software , since the essence of Inbound Marketing is that the buyer goes through the 4 stages of the purchase cycle, which are attracting, converting, selling and building loyalty. It is essential that the real estate agency has this platform from day 0 to approach the client in a timely and efficient manner.
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2. Know who you want to sell to, create a Buyer persona
Before starting any plan, strategy or tactic, it is important to singapore data know who you are going to target. A buyer
persona is a representation of your ideal client and is made up of real information: needs, pain points, characteristics of your potential buyer.
Designing a buyer persona will allow you to define who you specifically want to attract, and it also helps to humanize and
understand your target audience. This tool will also digital marketing allow you to create the right content and correctly segment your ads.
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3. Optimize the real estate website
Every website, whether newly implemented, months or years old, needs to make continuous improvements to offer the
user a satisfactory experience. This is done by applying techniques ranging from page loading speed and mobile usability .
At this point, it is important that the rendered videos and photographs of the project have good quality, but above all that
they are not too heavy when loading the website.
Another no less relevant aspect is to validate the SEO of the website, check if Google is correctly indexing all the pages,
review the content or tags to properly structure and hierarchize the content, validate the Meta description and the ALT tags of the images.
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4. Provide information through Content Marketing
Buying a home is very different from buying a product in a retail store. The person interested in making a large investment requires information. In this case, Content Marketing will be the ally to offer valuable information to your client.
A person who wants to buy a property has doubts, questions or needs valuable information to ensure that their investment will be safe, and the first thing they will do is search the Internet for answers to their questions.
For this reason, it is essential that your website has a blog with valuable content for your buyer persona. For example, you can create an article about a guide to moving, the characteristics of the area where the property will be located, or the types of properties that the real estate agency has available.
Remember that information can be provided not only through articles, but also through videos, podcasts, infographics, guides, ebooks or 360° Tours.
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5. Have a presence on social networks
Nowadays, we all have a social media profile and this strategy should not be missing from your business plan. Use Facebook, Instagram and Tik Tok to share content digital marketing about the progress of the project, tours of the different properties, and common spaces.
Capture the attention of your future buyer with entertaining content that shows the positive aspects of your project. The important thing is to produce specific posts for each of the networks you are going to be present on, since each social network has its own defined audience.
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6. Keep in direct contact with WhatsApp Business
The business version of the WhatsApp Business app allows you to have closer and more professional communication with potential clients.
This app has tools ranging from automatic messaging in case of greeting, being absent or providing quick responses. You can also integrate social networks, create a direct link or QR, organize chat and clients through tags. A recent update is the creation of ads directly from the app.
WhatsApp Business can also be integrated into websites and social networks, giving users the ability to contact you from any digital channel.
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7. Send personalized emails, with content and promotions
Buying a property is a decision that takes time, either long or medium term. Contact your potential buyers via email containing information according to the stage of the sales cycle in which they are.
Generate mailing campaigns according to the segmentation of your leads. You can divide them into those who are looking for a property, those who have not yet decided, and those who are already in contact with the sales team but have not yet completed the purchase. You can obtain this information from the CRM.