According to research by Western marketing agencies, 30% to 70% of online shoppers abandon their shopping carts before completing their order. Quite a depressing statistic.
But in some cases, all it takes to get someone to complete a purchase is a reminder. Just let shoppers know they left something on your site, and you might be pleasantly surprised by the increase in conversions.
Try interaction-based remarketing
If you’re looking for a really cool retargeting idea, consider this way of using it. The idea is to target highly targeted ads to website visitors who have interacted with your site in a certain way:
- viewed the page of a specific service;
- read a specific article;
- interacted with a call to action, filled specific database by industry out a form, registered, downloaded an app, etc.
There are many options that can be created, and this type of advertising targeting has a good ROI.
Show social proof
People are more willing to trust other people than professional salespeople. If you show them reviews from other customers, even if they are not entirely positive, this is much more likely to lead to conversion than reading how great you are on your services page. And you can easily lead users to such reviews with the help of an advertising campaign in remarketing.
Offer to try it for free
The freemium (or trial) model is familiar to many from their experience using software, for example, mobile applications. The point is that the user gets the opportunity to use part of the program’s functions for free or for a certain period of time, and then he is asked to decide whether he wants to buy the full version.
But it can also be applied to the service sector. additionally their powerful analytics uncover open rates consultation, which can lead to payment for a more expensive service.
Offer interesting content
Users Can Be. Redirected from. Advertising Not. Only to Product or. Service Pages. But Also to Interesting Content: Blog Articles. Case Studies. E-Books. Portfolio. Projects, Etc. This Can Be Useful in Cases Where You Need to Increase Brand Awareness or Smoothly Guide a Potential Client Through the Sales Funnel, as Mentioned Earlier in the Article.
Resume
As part of a well-thought-out online marketing list advertising strategy, remarketing can be an extremely effective tool that can achieve great results. We hope you find our selection of ways to use it useful.