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Online store or physical store: Which is best for my business

Currently in Mexico there are millions of entrepreneurs looking to start a business, looking for a space to rent, items to sell, or suppliers who will sell to them at wholesale prices and thus generate a profit .

Setting up a physical store entails expenses such as:

  • Monthly rent payment
  • Painting and repair costs for the premises
  • Investment in products
  • Payment of electricity, water, telephone, and internet services
  • Payment of salaries and taxes

These expenses can total approximately $35,000 pesos (for a small business). And to this, we must add additional expenses. For example, advertising for the business, whether in print, hiring sound technicians, or hosting staff. Or any type of advertising that will help the business become known and thus begin generating sales.

According to Forbes magazine , renting just one kiosk in a busy area of ​​Mexico City can cost up to $30,000 pesos per month, with deposits of up to 42 months’ rent in advance.

However, technology and the internet now allow brother cell phone list us to access more information about businesses and how we can leverage them when starting a new project. It’s now possible to gather information about what customers are searching for and buying online. This can give us a huge advantage, as we can target advertising to people who are searching for our product and reach them through targeted advertising on social media like Facebook, or through AdWords.

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Advantages of the virtual store

Setting up a virtual store is much less expensive your email this could be visiting a than setting up a physical store. Some expenses you should consider when setting up a virtual store include:

  • Have a cell phone or computer
  • Internet connection
  • Annual payment for a domain and hosting for your website
  • Advertising (there’s no minimum amount, you can start with AdWords or social media, and you decide how much to invest).

2. You can open several pages to see which one generates the most profit and improve them all.

3. You can run your business from home. Currently, there are large companies that don’t have a public location.

Success stories

Companies like Nike , Apple , Amazon , and Disney have started from a garage to gradually create large businesses that now dominate markets and are some of the richest and most powerful companies in the world.

In Mexico City, we have companies generating saudi data millions of pesos in annual sales online. They started with a small idea and developed a website that they’ve been improving until they’ve become big businesses, according to Forbes magazine . Here are some examples:

  • GAUDENA : This e-commerce business sells clothing, shoes, and accessories. Its website generates 40 million pesos annually.
  • CLIP : Develops credit and debit card readers and markets its service online. It generates approximately 30 million pesos annually.
  • VIAJAMEX : This is a travel agency that advertises online and offers promotions and discounts to its customers. It has an annual turnover of approximately 30 million pesos.
  • TRENDYTA : This is an online store that sells accessories from various designers in fashion, technology, and home decor. It has an annual turnover of approximately 5 million pesos.
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