Interpreting metrics and understanding your audience’s behavior are fundamental aspects of a digital strategy. However, doing it manually can become an exhausting and never-ending task.
Google Looker Studio is the solution you were looking for to create the most impressive dashboards.
In this article, we will explain what this powerful tool is, how it works and why it is essential to understand your Digital Marketing strategy.
What is Google Looker Studio?
Google Looker Studio is a platform that solves a fundamental problem when working in digital marketing: the excessive use of time to generate clear and dynamic reports that can express our actions.
This free tool from Google is specifically designed to create austria phone number list dashboards and reports from data coming from various sources, both within the company and external ones.
What is Looker Studio for?
As its official website indicates, this platform has three main objectives:
- Easily connect a wide variety of information.
- Visualize that information in clear and simple graphics.
- Share reports with your colleagues, with the possibility of collaborating in real time.
These three premises, which may sound basic, make this platform an amalgam of options that will undoubtedly help improve the way you deal with metrics when working in the digital world.
Google Looker Studio Features
It’s not just a platform to reach and paste the information online campaign automation you have. It’s much more dynamic! Here we tell you about its basic functions:
Connect different data sources
As we mentioned before, with Google Looker Studio you can connect different other applications, so you can have everything in one place. These data sources can come from Google platforms itself (such as Analytics) as well as from integrations created externally, such as Supermetrics , a platform that will allow you to access the metrics of all your social networks, since it works as a bridge between the social networks and Data Studio. You can have everything in one place!
Create attractive graphics
Looker Studio will not remain a simple spreadsheet full of Looker Studio information, but also has the ability to create visually attractive graphics to visually display your information, all with various styles, as shown in its report gallery .
Filter your information
All of this data, of course, can be edited, filtered and selected as you wish , since the idea is to generate a unique dashboard with which you can make presentations of your metrics.
Share the results with your team
Data Studio works in a similar way to Google Drive: You only need permission from the creator to access the data. This makes it possible to work in real time to generate effective collaboration between those involved in the project.
Google Looker Studio Tutorial
We mentioned that the learning curve of Data Studio could singapore data be a bit complex. That’s why we bring you here a brief tutorial to get started on the platform.
1.- Log in with your Gmail account
Since this is a Google product, you need to have a Gmail account to access it. If you don’t have one, you can create one for free here . Once you have it ready, you can easily access it from the Google Looker Studio website .
2.- Create your first “blank” report
The platform comes with a few templates, but ideally to start we recommend trying the blank report, so you can learn how to modify everything you need from scratch, so that next time it will be easier. To do this, select “Empty report” .
3.- How to create a data source in Looker Studio?
When you open this new report, the platform will immediately ask you to add data. This is where you must select the source you need: This can be from Google platforms, as well as from the partner connections found further down in the selection. And if none of them work for you, you also have the option of creating your own step by step.
4.- Create your graphics
Once you have given permission to integrate data, Looker Studio you will have full control over the information from the menu bar: You can create graphics (of any style you need), images, text, etc.), using the information you have, as well as modify the entire page you are working on.
5.- Manage your information as you wish
As you can see in the following image, in the toolbar on your right you can control how all the information you have recently uploaded appears. You can transform it into a table, bars, graphs, among others, controlling the fields, the available data and the complete style.
6.- Experiment!
Once you’ve figured out how to work with your information, we also recommend experimenting with what you have and using the pre-designed templates, so you can test out all the available style options to the fullest extent, and get used to using the tool.