Even in the popular children’s game “Samá voda” you try to hit the target on the first try out of nowhere, which usually does not meet with immediate success, but gradually burns up and burns up until you finally hear the longed-for “burn”. And the relationship between cold and heat works similarly in marketing. Find out what cold emails are, why you should include them in your promotional activities and how to understand them to be as effective as possible.
What is cold email?
A cold email is a message you send to a recipient without prior contact . It’s a way to start a business conversation with someone who doesn’t know you or your company very well (or at all).
Imagine you are a sales representative at a trade conference and you want to break the ice by getting to know potentially interesting visitors. You slovenia phone number data also don’t want to close the business right away, but rather to make new contacts, introduce yourself to them, and then, after you return, gradually build the relationship so that it leads to cooperation.
Cold emailing works on the same principle, just in an online environment.
Why include cold emails in your marketing strategy?
The renowned PeerToPeerMarketing portal has 5 compelling – and hard data-backed – reasons for this:
Emails have a 40% better conversion rate than Facebook
72% of customers prefer to communicate with stores and service providers via email.
On average, people spend up to 2.5 hours checking and 5 digital marketing mistakes your agency can’t make reading their private email inbox during work hours.
68% of millennials admit that promotional emails influence their purchasing decisions.
55% of customers welcome promotional emails with relevant content.
How to create a successful cold email
1. Edit the “from” field so that you appear trustworthy as the sender and everyone immediately knows who and what company they received the email from
If I were offering my own services through the Včeliště agency in this way , it would probably not be appropriate for the recipients to see that Vojta or Vojta Hulinský is writing to them. They would be much more likely to read my message if they saw, for example, Vojta Hulinský I Včeliště.cz or Vojtěch Hulinský, copywriter – Včeliště.cz in that column.
2. Grab attention with an interesting subject line that entices them to read the beginning of the email
Statistics show that 35% of recipients will (not) click on an email based on the subject line . So make sure to do this. Engage your fans by letting them know you know about their problems and hint that you have a possible solution, but don’t give away everything hong kong data right away. Feel free to flatter them a little to get their attention.
Engage and get attention.
Emails have a 40% better than Facebook
We also recommend personalizing and using the recipient’s name. This can easily increase open rates by up to 22.2% .
And be concise. Emails with short subject lines generate far more responses than those with long ones. A specialized study showed that emails with a brief subject line had a 66.7% response rate, while those with more detailed ones only received a 33.3% response rate .