Static e-mails are already a rarity these days. We regularly come across elements that break up the austerity of classic e-mails. These are dynamic and interactive (or kinetic) elements. These two terms are often confused (or combined). Let’s take a closer look at them and inspire you with what you can do to make your e-mailing special.
The dynamic elements of email are based on personalization
A dynamic email element is any element that changes based on the recipient’s preferences, behavior, or demographics . So this is every personalized element in the email. Dynamic elements are a great way to increase open rates , engagement and interaction rates, and acquire new customers . The more personalized the emails are, the higher the chance that the recipient will open the email, read it and take the action you want.
There are no limits to personalization, so you can adjust with dynamic elements:
text
email visual
call to action (CTA)
logo
blocks of recommended products (products selected based on customer preferences)
videos (e.g. Motionlab add-on in SmartEmailing )
The goal of dynamic elements is to make an uae whatsapp number data email appear to be written for one recipient and no one else.
Personalized text including logo and product offer (ABOUT YOU)
Interactive email elements allow recipients b2b digital marketing: different approaches lead to interact with email content and take the desired action directly within the email interface (so they don’t have to click through to your web page). They can easily confirm participation in the event, fill out a questionnaire, browse the rich data catalog or reply to a comment.
Interactive (kinetic) elements of the e-mail attract attention
The basic idea of interactive elements is action. So the recipient of the email has to work with the element in some way . This category does not include, for example, GIFs, dark mode or countdowns – as such an element attracts attention, however, the reader does not interact with the element in any way.